Creating impact through branding

Since its inception in 2003, Giants of Africa has been committed to empowering youth through basketball. The foundation has visited 17 countries across the continent, working with countless communities and impacting the lives of over 40,000 youth. Much of this impact has come in the form of camps and other events.

In order to fulfil this mission, GOA ensures that all participants receive a world-class experience that will widen their horizons, inspire their dreams and encourage them to reach their full potential. To that end, our team designs every element of the experience with the intention of generating awe and pride from the youth that attend these events. From apparel and content to learning manuals and signage, it’s all meant to strengthen their feelings of self-worth and to increase their motivation to chase their dreams.

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