Canada Goose x Giants of Africa

Canada Goose Vest for Giants of Africa

Design
Content

Deliverables

In 2023, as part of Giants of Africa’s 20th anniversary, the foundation partnered with Canada Goose to release a limited edition vest. The piece was designed by Canada Goose, one of Canada’s most well-known and well-respected brands, in collaboration with the creative team at Ujiri Productions.

The vest draws inspiration from the incredible power of community and the shared passion that basketball generates worldwide. The partnership with Canada Goose stems from a desire to help people achieve their dreams and make a lasting impact on communities in Africa and around the world.

The first of two collaborations the piece was a massive success, as reflected by the media coverage in cultural outlets like Complex, Toronto Life and Elle Canada.

The results

Impact

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