A film to honour an icon

Dear Madiba

Content

Deliverables

Every year on December 5th, the Giant of Africa Gala celebrates the life and impact of Nelson Mandela, on the anniversary of his death. In 2022, in order to kick things off and set the tone for the evening ahead, our team was tasked with creating a short film that would honour and acknowledge the universal lessons from Nelson Mandela’s life, while inspiring the audience to affect positive change in the world.

The story of ‘Dear Madiba’ was structured around Masai Ujiri, who was filmed in the act of writing a heartfelt letter to Mr. Mandela. The piece was shot in a visually arresting style that captured a reflective and emotional tone, while complementing the look, feel and theme of the gala. The video was a tremendous success, leaving the audience riveted and setting the stage for a magical night to remember.

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Every year on December 5th, the Giant of Africa Gala celebrates the life and impact of Nelson Mandela on the anniversary of his death. In 2022, to kick things off and set the tone for the evening, the team at Ujiri Productions created a video that reflected on the universal lessons from Nelson Mandela’s life, while directly challenging the audience to affect positive change in the world. The piece was structured around Masai Ujiri writing a heartfelt letter to Mr. Mandela and was shot in a visually arresting style that complemented the look, feel and theme of the gala. The video was a tremendous success, leaving the audience riveted while setting the stage for a magical night to remember.