Moving sports forward in Africa

Moving Sports Forward Forum

Content
Experiential
Design

Deliverables

In order to generate more awareness, interest and support from government and business communities, the Giants of Africa foundation wanted to create a fresh, new initiative that would also advance its mission of empowering African youth through sports development. To meet this objective, our team gathered influential figures from sports, business, and government to discuss sports infrastructure investment and the role it plays in creating a promising future for the youth of Africa.

The inaugural Moving Sports Forward forum was hosted in Kigali, Rwanda, and was followed by a second event in New York City, which was held in collaboration with the United Nations General Assembly. Garnering awareness and interest across Africa and North America, these initiatives served as platforms for acknowledging the emerging sports ecosystem in Africa and its potential to help drive the continent forward.

The results

Impact

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